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Paley | 18 April, 2013 | 一般 | (21 Reads)
The entrepreneurship effort of starting a business enterprise needs to be backed by building and developing consumer confidence and demand; the vital factors for a successful business. Organizations spend a large portion of their budgets every year to build their brand and trademark. Intellectual property is the most valuable asset of any business and needs to be protected from the hands of the counterfeiters. The brand integrity suffers adversely due to counterfeit activities. The advent of the widespread use of technology has helped counterfeiting grow at an enormous rate as a financial crime and tends to wipe away brand loyalty and revenue.

has the potential to damage any business. Surveys report that on the international level, counterfeit products have an estimated sale of nearly six per cent of global trade. This not only damages the business and investment but also has a negative impact on the society and global economy. With consumer demands increasing each day along with their purchasing power,is not found in luxury goods alone. Counterfeiting has entered the consumer goods market, and has affected baby food, medicines, cosmetics, aircraft and vehicle parts. Thus besides being illegal, counterfeit product is a threat to the health and safety of the society as a whole. Organizations then look for brand protection andmechanism in tune with the industry requirements.


Most of the brand protection solutions used by the enterprises only scan the Internet to look breitling chronomat for trademark and brand abuses. Organizations dealing with high-valued and critical products need to invest in solutions, which would provide them with visibility of the counterfeit transactions so as to bring this brand erosion method to a halt. A 24/7 real-time monitoring system showcasing the product counterfeiting and channel violations will help the enterprises in locating the channel violators.

A counterfeiting solution with prime focus on product counterfeiting has advanced search techniques to monitor pricing, discount percentages and quantities of every product globally through dashboard displays. Through a company risk indexing method, it targets investigation at the www.alasto.com companies, which cause loss through brand counterfeiting, revenue and customer loss. Such investigation and unique enforcement services can effectively shut down the violators of counterfeited products and offer a complete end-to-end brand protection for the companies.

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