香港新浪網 MySinaBlog
Paley | 18 April, 2013 | 一般 | (21 Reads)
The entrepreneurship effort of starting a business enterprise needs to be backed by building and developing consumer confidence and demand; the vital factors for a successful business. Organizations spend a large portion of their budgets every year to build their brand and trademark. Intellectual property is the most valuable asset of any business and needs to be protected from the hands of the counterfeiters. The brand integrity suffers adversely due to counterfeit activities. The advent of the widespread use of technology has helped counterfeiting grow at an enormous rate as a financial crime and tends to wipe away brand loyalty and revenue.

has the potential to damage any business. Surveys report that on the international level, counterfeit products have an estimated sale of nearly six per cent of global trade. This not only damages the business and investment but also has a negative impact on the society and global economy. With consumer demands increasing each day along with their purchasing power,is not found in luxury goods alone. Counterfeiting has entered the consumer goods market, and has affected baby food, medicines, cosmetics, aircraft and vehicle parts. Thus besides being illegal, counterfeit product is a threat to the health and safety of the society as a whole. Organizations then look for brand protection andmechanism in tune with the industry requirements.


Most of the brand protection solutions used by the enterprises only scan the Internet to look breitling chronomat for trademark and brand abuses. Organizations dealing with high-valued and critical products need to invest in solutions, which would provide them with visibility of the counterfeit transactions so as to bring this brand erosion method to a halt. A 24/7 real-time monitoring system showcasing the product counterfeiting and channel violations will help the enterprises in locating the channel violators.

A counterfeiting solution with prime focus on product counterfeiting has advanced search techniques to monitor pricing, discount percentages and quantities of every product globally through dashboard displays. Through a company risk indexing method, it targets investigation at the www.alasto.com companies, which cause loss through brand counterfeiting, revenue and customer loss. Such investigation and unique enforcement services can effectively shut down the violators of counterfeited products and offer a complete end-to-end brand protection for the companies.

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Fashion Websites And E-commerce Integration

Paley | 8 April, 2013 | 一般 | (157 Reads)
Welcome to the future of brand advertising through mobile & internet media. Yes, you read it right. Mobile phones and Internet devices are poised to crown the chart amongst the top advertising vehicles in the future. Already creating waves in advertising world, mobile and internet media guarantee customized brand communication delivered right within the pockets or palms of customers. In the following paragraphs, acquaint yourself with some useful information about the basic objectives of mobile advertising and internet advertising. Also find out how these two advertising tools provide impactful brand promotion solutions for advertisers.

Two basic objectives of mobile advertising


Mobile advertising or brand promotion practice through mobile phones is one of the emerging tools of product marketing widely adopted by a wide range of brand owners and advertisers. Two basic objectives of mobile advertising are-


1.To provide customized communication to customers-Reaching out to customers through mobile advertising media is just a button away. A mobile phone is a personalized device for any individual. The emergence of mobile media as an advertising tool besides a communication device is perhaps one of the smartest trends ever happened in advertising world. From customers?point of view, what else can be a better option than to access the brand message through breitling navitimer the most customized and personalized mode.

2.To offer affordable promotional solutions- Every brand needs to be advertised. Mobile advertising media ensures every advertiser to launch a cost friendly promotion campaign through mobile media. Affordable and yet effective, brand owners are currently switching their attention to mobile media as a rich tool to reach out to target customers.

Two basic objectives of internet advertising


Internet breitling chronomat Advertising observes a successful breakthrough in today digital world. Assuring impactful reach to customers, internet advertising is a ot and happening?tool of brand promotion at present. Two basic objectives of internet advertising are-


1.To reach out to maximum number of customers- Internet Advertising trends are suddenly becoming a hit. The offline presence of a brand is made aware through online devices. Internet ads are mostly interactive and thereby reach out to maximum number of customers.


2.To provide customized brand message- Like mobile ads, internet ads also provide customized brand message to customers. Internet advertising also provides customers the liberty to access or avoid the brand message.



All in all, it has been rightly acclaimed that internet and mobile media both are the future of advertising . In a technological world, technologically sound tools always thrive better, so are internet and mobile devices.


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